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Med tech

The brief:

Build traction and awareness of the Siilo as a secure and safe medical messenger platform with relevant Irish and UK healthcare trade media outlets by developing a focused and creative campaign

The campaign:

  • Focused initial activity on ‘launching’ Siilo as a new product to the Irish and UK healthcare/medical/technology media via two targeted press releases, leading on latest Siilo statistics and incorporating relevant, external news angles.
  • Harnessed recent news coverage of data and software breaches compromising patient confidentiality and security in order to generate editorial interest in the product’s offering and capabilities
  • Liaising with key target media in the development of a range of Opinion-Editorial opportunities with Siilo CEO Joost Bruggeman.

Influence & impact:

  • Secured 16 pieces of coverages ranging from CEO interviews, editorial and email news blasts to key target audiences with an overall reach of 300,000+
  • Contributed to a 33% customer increase of Siilo with specialist healthcare professionals in the UK
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