Build traction and awareness of the Siilo as a secure and safe medical messenger platform with relevant Irish and UK healthcare trade media outlets by developing a focused and creative campaign
- Focused initial activity on ‘launching’ Siilo as a new product to the Irish and UK healthcare/medical/technology media via two targeted press releases, leading on latest Siilo statistics and incorporating relevant, external news angles.
- Harnessed recent news coverage of data and software breaches compromising patient confidentiality and security in order to generate editorial interest in the product’s offering and capabilities
- Liaising with key target media in the development of a range of Opinion-Editorial opportunities with Siilo CEO Joost Bruggeman.
Influence & impact:
- Secured 16 pieces of coverages ranging from CEO interviews, editorial and email news blasts to key target audiences with an overall reach of 300,000+
- Contributed to a 33% customer increase of Siilo with specialist healthcare professionals in the UK