Exploring 2026 Wellness Trends

As we move into the year ahead, we’re releasing new research from Trinity’s client – super supplement brand Revive Active– which reveals that people are entering 2026 with a pragmatic focus on feeling better day-to-day, rather than chasing the latest health trends. The findings point to a shift toward sustainable habits, improved energy, and a reduced consumption of ultra-processed foods.

According to the recent survey conducted amongst 717 people¹, 65% cite “better health” as their main motivator for change in 2026. When asked which areas of their health they wanted to improve, “energy” ranked highest at 50%, with 40% saying sleep, 24%, skin and 41% looking to reduce stress and anxiety.

Many want to prioritise how they feel and function, with fitness goals emphasising consistency (51%) and mobility/flexibility (44%) over event-based training (9%).

This aligns with advice from Nicola McFen, Sports Nutritionist at Revive Active, noting that “people often make the mistake of setting themselves too big a challenge – entering a big race like a Hyrox, running a marathon or totally cutting out alcohol, caffeine or sugar – and then fall at the first hurdle. Change doesn’t have to be drastic to make a big difference. Small, consistent improvements are powerful building blocks for long-term success”.

Interestingly, the survey also revealed that nearly half of those surveyed (46.23%) want to reduce their consumption of ultra-processed foods in 2026. This mirrors broader changes on the high street, with major supermarkets responding to consumer demand: M&S recently launched its “Only…Ingredients” range, using minimal ingredients in staples such as bread and sausages, alongside its “Nutrient Dense” range, which focuses on ready-to-eat products made with ingredients of high nutritional value.

Nicola recommends “prepare your environment” for healthier habits. “Take stock of what’s in your kitchen, office, or living space. Replace processed snacks with healthy, wholesome options like nuts, fruit, or whole-grain crackers”.

When it comes to nutrient priorities, Vitamin D tops the list (53%), followed by magnesium, collagen and omega-3. Interest in the gut–brain connection (36%) further highlights increasing awareness of the science behind wellbeing, rather than short-lived health fads.

In addition, 28% of those surveyed indicate that one of their goals for 2026 is to increase nutrients from food-first sources. Nicola McFen adds, “I’d always recommend taking a food-first approach to a healthy lifestyle, however despite our best intentions, busy modern life can often get in the way of our meal planning and prep. That’s where super supplements can come in to give you the reassurance that your body has everything it needs to function optimally”.

Together, the findings paint a positive picture: people are informed, intentional and focused on sustainable wellbeing – choosing everyday vitality, balance and long-term health over quick fixes.

ABOUT REVIVE ACTIVE
Ireland’s No.1 Super Supplement Brand Revive Active* has 14 products in its portfolio which provide tailored nutrition and health support for each life stage including everyday health and wellbeing, physical agility, mental agility, menopause, and beauty. Five of the products in the range offer immune support: Revive Active Original and Tropical, Zest Active, Teen Revive and Junior Revive.

Founded in 2011, Revive Active has one vision: to be a leading global health supplement company. Their unique products are formulated and made in Ireland, where they are exported around the world. The company believes in inclusivity when it comes to health and wellbeing, providing halal certified, sugar-free, using premium ingredients with absolutely no stimulants, fillers or artificial colours or preservatives. Follow the conversation and keep up to date on all Revive Active news on Facebook and Instagram. #SuperSupplement #ReviveActive.

References:

1. Survey carried out between December 2025 – January 2026 via email and social media with 717 respondents