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Cry’s 2020 Virtual Challenge

Trinity PR has always been proud and privileged to work alongside the team at Cardiac Risk in the Young (CRY) and since 2003, has managed the charity’s busy press office and highly proactive programme of media relations and awareness raising.

2020 was always going to be a big year for CRY. A bumper year of fundraising was in place, due to the hard work and forward planning of CRY’s events team and its incredible network of volunteers and fundraisers across the UK.
And of course, 2020 also marks CRY’s 25th anniversary!

But, despite the unprecedented and potentially challenging times we currently find ourselves in (as is the case for any charity in the UK right now) #TeamCRY still believes it’s vitally important to celebrate their achievements, acknowledge how far they have come in the past 25 years and everything they have done in helping to prevent the tragedy of young sudden cardiac death.

In response to these changing times, this week CRY has launched a new “fundraising hub” which can be found on its website;, outlining upcoming events later this year; helping to keep CRY fundraisers engaged and part of the CRY-family as well as encouraging supporters to submit Event ‘write-ups’ which will hopefully inspire other fundraisers to start planning and even ‘set the wheels in motion’ for their next fundraiser….as soon as it safe to do so.

Afterall, plans can still be made in isolation. Who knows, perhaps the most innovative, ingenious and inventive fundraiser will be dreamt up during what has become a period of enforced downtime for most of us?
Perhaps the most exciting element of CRY’s new fundraising platform is the introduction of the new 2020 Virtual Challenge.

From this month, CRY is encouraging its supporters to get involved with raising awareness of CRY, and funds (if they wish to) by taking part in the 2020 CRY Virtual Challenge.

Participants can choose any of the listed challenges (or set their own!) to complete within 20 days or by completing 20 repetitions of something all in one day.

As ever, it would be fantastic if photos and updates from the attempted challenges could be shared on social media using CRY hashtag #2020CRYChallenge.

Photos and/or videos can also be sent to CRY’s fundraising team to receive a medal for completing this challenge ( Medals will be sent as soon as it is possible to do so.

Supporters of all ages and abilities can get involved – why not choose a challenge that the whole household could take part in together?

Good luck and thank you for supporting CRY.

#staysafe #staywell #stayhome


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