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Influencer marketing

The agency works with clients to develop influencer partnerships to communicate healthcare messages to key audiences. We specialise in creative campaigns, identifying accounts and platforms that have a natural synergy with our clients from lifestyle influencers to health care experts including GPs, nutritionists and trichologists.

Depending on the campaign brief and social media trends, influencer marketing content can range from collaborative posts, Stories with discount code swipe-ups, Reels, Lives with guest health & wellness experts, YouTube videos, podcast appearances and product giveaways.  For consumer brands, we run regular product sampling campaigns to increase user-generated content (UGC).

Helping to raise the profile of super supplement brand Revive Active, Trinity PR has been involved in some exciting influencer partnerships from one-off content creation with fashion and lifestyle influencers Emma Louise Connolly @emmalouiseconnolly and Louise Boyce @mamastillgotit_, nutritionists Farzanah Nasser and Tina Lond Caulk, to longer terms Brand Ambassadors with Eilish McColgan, Kat Farmer, Jeff Brazier.  The Agency is experienced at negotiating with and briefing talent agency teams, as well as working directly with influencers.

As an Agency with its roots in media relations, interview time with celebrity influencers is often negotiated at the outset of a partnership, enabling clients to strengthen digital campaigns with editorial coverage. For example, as part of an influencer partnership with actor, singer and dancer Claire Sweeney @claire.sweeney for a seasonal Party Feet campaign for Footner Exfoliating Socks, Trinity PR negotiated a front-cover interview with S magazine (Express) and OK!

Healthcare topics in social media campaigns need to be handled sensitively with key messages communicated accurately to the target audience.  For example, Trinity PR created a campaign to break down the stigma surrounding visible scars for clinically proven, advanced formula scar treatment Kelo-Cote UK, working with fitness, hiking and travel influencer @zannavandijk following emergency surgery for a bowel condition which resulted in a visible abdominal scar. The campaign helped to reach Followers with empathetic and inspirational content, encouraging people to be confident about their scars and to understand more about the treatment options and the benefits. Followers were encouraged to join in the conversation on social media via #loveyourscar #proudofmyscar @kelocoteuk


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