Trinity PR has developed and managed a number of creative campaigns to target both trade and consumer media for house-hold brands within the VMS, OTC, health, skincare & beauty sectors.
Our work in this area has seen us utilise a range of PR tactics to launch new products, announce packaging and formulation changes, manage POM to P switches, engage audiences via social media and digital platforms and drive trial & purchase both online and instore.
As part of this, we identify and recruit health care professional ambassadors to support campaigns and provide credible, independent advice to consumers.